Part A: Strategy Formulation - Organisation & Strategy - The External Environment - Internal Analysis - Strategic Positioning Part B: Strategy: Functional Context - Financial Management & Strategy - Marketing: Process & Strategy - HR: Practices & Strategy Part C: Strategic Planning - The Planning Framework - Alternative Approaches to Strategic Planning Part D: Strategy Evaluation and Selection - Strategy Evaluation - Growth Strategy Selection Part E: Strategy Implementation - Strategies for Information - Managing Projects - Strategies for Change - Implementation Issues - Review and Monitoring
1) Markets and Marketing
2) The Marketing Process: Strategy and Planning
3) Customer Focus
4) The Marketing Environment
5) Buying Behavior
6) Market Segmentation and Positioning
7) 4Ps
8) Service Marketing
9) Market Research
10) Sustainable Marketing
11) Services Marketing
12) Market Research
13) Sustainable Marketing
Part 1 : Getting Started with Supply Chain Management
Part 2 : Managing Supply Chain Processes
Part 3 : Using Technology to Manage Supply Chains
Part 4 : Driving Value with Supply Chain Management
Part 5 : Building Your Supply Chain Manage Career
Part 6 : The Part of Tens
All Part > Chapter 1 to 21
1) The Practice of Human Resource Management
2) Organisation
3) Factors Affecting Employee Behaviour
4) Learning & Development
5) Human Resource Planning
6) Recruitment
7) Selection
8) Monitoring & Managing Performance
9) Reward Management
10) Employee Relations
11) Welfare, Health & Sefety
12) Equal Opportunities
13) Talent Management
14) Career Development
15) Human Resource Analytics
16) International Human Resource Management
1) Introduction to Hospitality management
2) External Influences Affecting the Industry
3) The Growth of Global Hospitality Brands
4) The Accommodation Industry
5) The Food Service Industry
6) Food Production & Services
7) Quality Management in the Global Hospitality Industry
* Business Vocabulary in Practice *
- Emails
- Doing Business
- Marketing and Advertising
- Business Media and Books
- Extended Learning Through COBUILD
* Intermediate Business Grammar & Practice *
- Grammatical Terms
- Verb _ Main Tenses
- Verb_Other Forms
- Verb_Voice
- Verb_Other
- Sentence and Clause Types
- Nouns
- Adjectives and Adverbs
- Determiners
- Prepositions
- Appendices
1) Project Selection & Feasibility Analysis 2) Project Scope & Initial Planning 3) Project Scheduling 4) Project Organisation & People Management 5) Project Cost Estimation & Budgeting 6) Project Quality Management 7) Project Risk Management 8) Project Monitoring & Control 9) Project Termination & Closure
1) The Nature And Scope Of Financial Strategy 2) Capital Investment 3) DCF Methods Of Investment Appraisal 4) Project Appraisal: Sensitivity Analysis And Capital Rationing 5) Share Capital 6) Capital Structure 7) Capital Markets 8) Stock Market Efficiency 9) Dividend Policy 10) Introduction To Working Capital Management 11) Management Of Inventories And Receivables 12) Management Of Cash And Payables 13) Business Combinations 14) Business Valuations 15) Company Restructuring 16) Islamic Finance